CAPRI SUN
The Island

Picture yourself on a tropical island, where the sun is shining, the breeze is gentle and fruits are having a blast! Welcome to the making of our latest TV commercial for Capri Sun, where we brought the magic of a juicy paradise to life.

I directed the character animation, building of the island and visual effects to ensure every detail felt both authentic and magical.

Our mission was to transform a simple tropical setting into a dynamic, playful narrative that resonates with both kids and families.
The goal was to create a fun, engaging and memorable spot that would make viewers feel like they're sipping on sunshine. 
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Crafting a film 

I collaborated closely with the animation team to develop a dynamic dancing sequence, ensuring that character movements synchronized seamlessly with the upbeat tropical vibe.

We initiated the animation with a lively dancing sequence that instantly captured viewers' attention and set the stage for the immersive adventure that followed.

Environment Dev

The island setting played a vital role in capturing the essence of Capri Sun. We designed an idyllic environment complete with a sandy beach, a picturesque mountain adorned with cliffs and trees, and gently swaying palm trees. The shimmering ocean served as a stunning backdrop for the entire scene.

The environment also featured two waterfalls, one composed of juice and the other of water, with rivers emerging from their base. To further enhance the sense of fun and adventure, we incorporated a waterslide, a zipline, and a hot air balloon into the landscape.
 

Fluid Magic

I coordinated with our VFX team to perfect the fluid dynamics, particularly focusing on the realistic yet stylized portrayal of the juice waterfall and ocean scenes.

The swirling Helix, ensuring that the water and juice appeared both realistic and visually appealing. Balancing realism with a cartoonish vibe was the real challenge of the film.

The Shoot

To connect the animated world to the real one, we organized a studio shoot with children enjoying Capri Sun. We aimed to capture their authentic reactions as they sipped the refreshing beverage.

Our goal was to create a smooth transition between the magical island adventure and the real-world experience of drinking Capri Sun, leaving viewers with a lasting impression and an eagerness to explore their own world of fruity flavor.