ADAC
Furrylicious

Directing this commecial i was also tasked with the creative direction of characters, also ensuring the creation of an exceptionally cute lion. 
My passion for storytelling shines through in this project, where a charismatic lion, an elegant giraffe, and a cheeky raccoon embark on a spontaneous urban adventure.
 

Tasked with creating a series of images and a television advertisement for a multichannel campaign, I embraced the absurdity of the brief and transformed it into a character-driven story that matched ADAC’s innovative spirit.

The Shoot

I managed the planning and direction of the live-action shoot, scouting the perfect location and employing advanced techniques such as LIDAR scanning to capture detailed backplates. 

Due to limited time for on-location shooting, we decided to film all talent in a controlled studio environment. This approach ensured that every actor, notably the standout performance by the talented child actor, received the attention they needed to truly bring the commercial to life.